When you work with other publishers or actors, your trademark will often be seen together with their trademarks. Showing logos next to each other is known as ‘co-branding’ and is common in credits for games. 

If you choose your partners and contexts for your own trademark carefully, co-branding can make an effective contribution to strengthening and building your brand. You should therefore make sure your trademark is seen in new and exciting contexts in which you can evolve and thrive.

Things to remember 

• Building your brand is a long-term process in which your users play an important role.
• Co-branding, being seen with others, can help to strengthen your brand.
• Register your trademark in relevant markets before you start building your brand.