Intangible assets can often account for as much as 80% of the total value of a business. In the event of a buy-out, you must therefore be able to show that you have such assets in order, e.g. through an agreement. 

Another way is to show that as an entrepreneur you are aware of both your registered and your unregistered rights. 

• Registered rights can include trademark names, domain names, design protection and patents.
• Unregistered rights can be established trademarks or copyrights.

You should also be able to refer to your trade secrets and what you have done in order to protect them. It is a big advantage if you as seller have drawn up a clear strategy for managing and developing your intangible assets.

Overall, this will increase the financial value of your business in the event of its sale. 

Things to remember

• Prepare an inventory of your company’s intangible assets.
• Develop a strategy for the way in which your company will manage its intangible assets.