Differences between the rights
There are four different intellectual property rights: patents, copyrights, design and trademark protection. You can apply for protection from three of them and you have one automatically. Here we explain the differences between them.
| Asset | Intellectual property right | What is it? |
| Shoe name "Pro Sollution" | Trademark | You can apply to register a trademark so that no one else can use it commercially. It can be a figure (logo), word, a color or even a sound. PRV checks that your application does not conflict with other brands. A registration is valid for 10 years and can be renewed as many times |
| New material in the sole | Patents | You can apply for exclusive rights to a technical solution to a problem. PRV examines the application and checks, among other things, that the invention does not already exist and issues patents. In return, you make the technical solution known. You pay a patent fee during the years you have the patent, for a maximum of 20 years. |
| Unique design detail | Designs |
You can register a design if it has a new and distinctive look. First check that nothing similar is already registered or available on the market. Your registration is valid for 5 years at a time and you can extend the protection for 25 years. |
| Photo of the shoe | Copyright |
Anyone who creates something artistic, such as fashion photos on the shoe, automatically has copyright to them. It consists of a financial right that is possible to license or sell, and a non-profit right that cannot be agreed away. The latter means that you always have the right to be mentioned in connection with your work being used. |