Entrepreneurs tell their story

Here you find interviews with successful entrepreneurs: Within different business areas, they all work strategically with intellectual property such as trademark, copyright, patent and design protection. Get inspired!

We also address issues of intellectual property strategy, corporate secrets and piracy as they are important aspects of the company's management of its intellectual property. The interviews are listed in alphabetical order by company name.

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Designs Digital Service E-commerce Vehicles Floors Clothes Ball Bearings Food and Drinks Medicine Furniture Entertainment Product Constructions Beauty Games Technology Fitness Charity Trademarks Patents Designs Copyright

Product | Technology | Patents

Northvolt – For a European Green Energy Transition

Northvolt is a rapidly growing Swedish company within the battery manufacturing sector. The company is developing a more sustainable process that starts with the mining of raw materials and continues through to the production of the batteries, and then onto recycling. When the materials are recycled, the cycle is completed with minimal impact on the environment. The ambition is to be the world’s greenest battery manufacturer.

Technology | Trademarks | Patents

NoviOcean – Harnessing the Power of Waves Worldwide

NoviOcean is the company that elevates wave power to new powerful levels with a technical solution capable of lifting 600 tonnes, equivalent to the weight of 400 cars at once. In combination with wind and solar, this solution holds great potential. With a shared infrastructure offshore for these three types of energy, NoviOcean’s solution is both unique and cost-effective.

Product | Technology | Patents

Reselo – Replacing Synthetic Rubber with Bark

Every year, more than 15 million tonnes of fossil-based rubber are produced worldwide, resulting in products such as car tyres, hairbands, hoses, and shoe soles. Rubber production leads to significant carbon dioxide emissions – and many companies are seeking greener alternatives.

Vehicles | Trademarks

Scania: gearing up for a sustainable future

When the vehicles of the future switch to electricity, and include more software and AI, companies need to adapt both their knowledge and their intellectual property protection.

Ball Bearings | Trademarks | Patents

SKF – protects the customer against counterfeits

In order to protect its customers against counterfeit products, and preserve its strong brand, SKF conducts a unique and worldwide anti-counterfeiting effort.

Technology | Patents

Stora Enso – Patents Vital in Green Transition

Future plastic-free food packaging is made from biomaterials that can be easily reused. Fibre-based packaging solutions are now growing faster than plastic packaging for the first time, according to Stina Sjögren Paulsson, who is responsible for Stora Enso's intellectual property portfolio, which includes around 4,000 patents. In the transition to a sustainable society, her work and that of her colleagues is central.

Clothes | Trademarks

Swedish Hasbeens - Great innovation in a small clog

Swedish Hasbeens is the retro shoe that became high fashion when it was launched. With the help of clear values that permeate everything from the company's production to trademark work, the clog has become a global success.

Digital Service | Trademarks

Tobii - on eyetracking

Tobii is the world leader within the field of eyetracking. More than 10,000 people with disabilities use their aids. Tobii has registered many patents, both national patents registered with PRV and international patents through the EPO. The Swedish company is now strengthening its position within the computer games industry.

Entertainment | Trademarks | Patents

Treehotel – A unique concept rooted in a strong trademark

A vision to create something different, the courage to think outside the box, and long-term work on building a strong trademark – these are the foundations of Treehotel's success.

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